Branding 101
The year was 1999 and I had embarked upon my Bachelor's Degree in Graphic Design, at Melbourne's RMIT University. My lecturer at the time was a man named Max Robinson, who had been at the forefront of design and branding in this country for many years. We all know his design -- it has lived in all of our wallets and it takes the form of the Australian $10 note. So Max is no slouch when it comes to all things design. One thing stuck with me that Max taught...